If annual marketing plans and budgets was dessert, it’s Rice Krispy Treats. Thousands of rice puffs delightful glued by marshmallow fluff are comparable to a marketing plan’s countless parts cemented by delicious goo (coherent strategy) serving crowd-pleasing sugar coma when expertly assembled. Sweet! Further, marshmallow melting technique, like sustainable business tactics, requires low steady heat to deliver lip-smacking results, while rushing over blazing flame spells misfortune.

Place your bets. Someone will lose his/her mind during budget season; perhaps it was you this past year? Large-scale projects ambush us for several reasons.

• We procrastinate trying to throw a behemoth document together higgledy-piggledy hoping Executives either can’t read or won’t notice recycled material.
• Deceptively simple templates lull us into confidence thus we underestimate effort required for coherent assumptions and thoughtful analysis not to mention deft internal selling. Stale tactics betray confidence and sub-par presentations go disregarded, along with your professional opinion thereafter.
• Conniption fits, a form of entitled pouting, erupt when managers feel challenged on merits of Swiss cheese solutions slapped together in eleventh-hour resignation. Righteous indignation is fun but stops learning in its tracks.