If annual marketing plans and budgets was dessert, it’s Rice Krispy Treats. Thousands of rice puffs delightful glued by marshmallow fluff are comparable to a marketing plan’s countless parts cemented by delicious goo (coherent strategy) serving crowd-pleasing sugar coma when expertly assembled. Sweet! Further, marshmallow melting technique, like sustainable business tactics, requires low steady heat to deliver lip-smacking results, while rushing over blazing flame spells misfortune.

Place your bets. Someone will lose his/her mind during budget season; perhaps it was you this past year? Large-scale projects ambush us for several reasons.

• We procrastinate trying to throw a behemoth document together higgledy-piggledy hoping Executives either can’t read or won’t notice recycled material.
• Deceptively simple templates lull us into confidence thus we underestimate effort required for coherent assumptions and thoughtful analysis not to mention deft internal selling. Stale tactics betray confidence and sub-par presentations go disregarded, along with your professional opinion thereafter.
• Conniption fits, a form of entitled pouting, erupt when managers feel challenged on merits of Swiss cheese solutions slapped together in eleventh-hour resignation. Righteous indignation is fun but stops learning in its tracks.

You have worked hard to earn your current position, having scratched and clawed your way up to the bottom of the middle. You are important-ish. Just look at your inbox overflowing with…well, unorganized stuff. Today we are exploring our email communication style while we enjoy a chocolate treat that has been aptly named an InBox Cake in honor of the nostalgic box cake with pudding in the mix, of course.

img_7320

Your email inbox is out of control. It seems that everyone, regardless of position, is receiving hundreds of emails a day. What is all the excessive communication really about? You are likely being cc’d to oblivion, drowning in mind-numbing minutiae and perhaps participating in a few inefficient habits yourself. This is an exit strategy to escape the dark abyss that is currently your inbox.